Content is always going to be important to your HVAC business. It doesn’t matter if it comes from your website, from your company YouTube channel, or any other channel your audience visits.
We know that the HVAC content you provide to your clients, or potential clients, is going to do most of the talking when they first stumble upon your business.
But, do you have any cornerstone content that you can present to your audience? If you don’t know what cornerstone content is, it’s the most important part of content marketing. It consists of the best pages and articles displayed on your site. Cornerstone content is what you’d want your search engines to see.
An article over on Moz shows us how to create, optimize and promote cornerstone content that will help drive traffic to your website. This is the kind of content that will drive conversions, gain customers and clients alike.