Every page you visit over the internet has an address and a URL. Almost every site and web page you visit either has or will have to moved from its current URL to a new URL for one reason or another. When this happens, the website owner will be required to do a redirect. This means that when somebody visits the old URL, the redirect will instruct the browser they’re using to go to the new URL automatically.
This is just a natural evolution for websites.
Ludwig Makhyan wrote a column for Search Engine Journal where he talks about how despite the importance of redirects, and the mistakes that can be made that would have an impact on both traffic and rankings.
So how do you avoid these kinds of issues when doing redirects? Check out his SEJ post below and find out!