I’m sure many of us out there have utilized remarketing in their SEO campaigns on a number of different platforms and a number of different channels. For those who may not know exactly what remarketing is, it’s a way for marketers to not just make connections with users who have had an previous interaction with your HVAC business, but to help increase brand awareness, and even remind your audience to do become clients.
There are a lot of ways to reach potential customers on Facebook, and remarketing is a great way to do just that. Even if Facebook isn’t the top platform you use for advertising and remarketing, it has great bidding algorithms that some would say rival the best of the best of PPC.
Amy Bishop has a column on Search Engine Journal where she talks about the ways marketers can leverage Facebook to reconnect with the folks who has already engaged with your ads.