I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition. Even those businesses in the HVAC industry can benefit from adding Instagram to their marketing strategy. The more avenues you can travel down, the better […]

Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is often explained […]

It’s interesting to see how shopping and looking for products and services have changed over the years. We used to always go to a brick and mortar store for our products or to get a service, but in recent years, we’ve gotten to the point where we can experience shopping in an online environment. With […]

Content and SEO are both an incredible thing, as they see nothing but a bright future ahead of them. Overall, it seems that content is improving because we are learning how to strategize, research, create and publish it for everybody to enjoy. Because of that, content marketing went from something that was nice to a […]

Over the last few days, it seems the SEO community has been talking about a new study shared by SparkToro. The study is saying that over two-thirds of searches done on Google results in no click-through at all. As explained by SparkToro’s Rand Fishkin: “From January to December, 2020, 64.82% of searches on Google (desktop and mobile […]

Beginning March 2021, it\’s possible that advertisers will start seeing ad suggestions being auto-applied on the recommendations tab. This is similar to Google\’s auto-applied ad suggestions. According to Microsoft, the reason for auto-applying ad suggestions is two fold. Ad copywriting is complex and time-consuming. Auto-applying ad suggestions will hopefully boost performance, saving time. According to […]