Times are always changing, and so are all kinds of businesses, and HVAC is no exception. According to a new study by ecommerce platform Sana Commerce, 94% of the people surveyed agreed that most manufacturers are going to be shifting their marketing strategy in 2021. The study was done by Sapio Research, who surveyed 802 US […]

A new video series has been launched by Facebook that they are calling ‘Social Skills’ with the idea of providing social media mangers with important skills and insights that they can use in order to really pick up their promotional performance. These videos show real world examples and insights on how businesses have used Facebook’s ad tools […]

For HVAC or any other brand and business, we want to make sure that our websites are not only well built, but kept up over time. The last thing we want to do is make it and leave it, because it will, over time, not work as well as it could if you took the […]

Jan Manchun Wong has shared a tweet saying that Twitter is working on a community page, which are pages created by individuals. Currently, not much is known about Twitter’s community page, but as George Nguyen said, it might let the social platform compete with Clubhouse. Source – Search Engine Land

YouTube is trying out a new experiment where the public dislike counts will be removed on a select number of creators’ videos. The idea is to try reducing the impact of negative behaviors on YouTube. The creators themselves will still be able to see their like and dislike counts in YouTube Studio, but with this public removal […]

Twitter has made an announcement of a new expansion of its Amplify pre-roll ads, allowing brands to place their promotions next to Twitter’s premium video content. This could give HVAC quite an extra advantage when trying to post ads and promotions for potential clients. According to Twitter, they have over 200 video content partnerships, which […]