LinkedIn’s user profiles will be getting an upgrade, which will let users add introduction videos. LinkedIn is also coming out with a new ‘Creator’ mode, as well. Quite a few managers who are looking to hire feel that video has become more important than before, especially during the current pandemic. Video helps with interacting and […]

Google has really evolved since the early days when it first launched in 1998. The search engine has become this juggernaut that has managed to help users find exactly what they are looking for. But what if you accidently misspell a query? On one hand, you\’d think that Google wouldn\’t know what you\’re talking about, […]

It\’s easy to implement technical tasks, but it\’s a whole other bag of worms to measure the impact of those tactics on ranking. In the following video, Alicia Feinstadt, shows us to use keyword segmentation and Moz Pro reporting to monitor the success of your technical SEO efforts.

In the age of digital marketing, data is worth more than you know. Without the data you would collect from analytics, we wouldn’t have anything to go off of, and any future marketing strategy would fail. Nancy Duarte, the CEO of Duarte Inc, said that “the findings [from the data], though, will stay buried without […]

Did you know that you already have a personal brand? Yup! You do! But are you leveraging it in order to monetize your expertise or accelerate your success? On LinkedIn, the content strategy you bring to the table has a big role in successfully building your personal brand. If your personal brand is lacking, or […]

Businesses that flourish and succeed are usually the ones that provide the sort of products and services that consumers want. This means that these businesses must keep in constant communication with their consumer base so they know what kind of direction they should be heading in. These days, consumers desire more and more personalized and […]