All websites are created differently. Topics, content, number of pages, it\’s all different. Even in the same industry (just like in HVAC), websites can be vastly different in how big they are, even if we\’re talking small business. When you compare the world’s most popular websites and your own small business website, it’s safe to […]

A lot of people have heard of Instagram, and many of us uses the platform on a daily basis, but how many of us have heard of or have used Reels (which is Instagram’s short term video feature similar to TikTok)? Reels is Instagram’s way to potentially neutralize the ground of video-sharing. With Reels, it’s a […]

WordPress has always kept up on updating their platform in the background, but sometimes, problems occur. In this case, version 10.2 of WordPress Gutenberg, has been found to cause \”fatal errors\” because of an incompatibility issue of WordPress. It seems that this because Gutenberg isn\’t finished, so this kind of problem really isn\’t a surprise […]

It’s now easier to mange your HVAC reviews in a new location in Google My Business. With this new feature, you can check on the status of previous takedown requests in addition to allowing you to report issues with reviews and issues takedown requests for some reviews. The only downside is that, if you have […]

When it comes to content type, video is the best on all social platforms when it comes to performance. If you haven’t thought about how you can add video to your digital marketing strategy, then your campaign isn’t living up to its potential. This is the same for LinkedIn. Since we look at that platform as a […]

Outreach is important. We can’t always expect people to just find us by way of luck and magic. It seems that people only think of HVAC when they need that service. In this case, it\’s more important than ever to make sure that you get people to know about your HVAC brand so that when […]