Posting your HVAC ads on big places like Facebook seems pretty obvious. With such a potentially large install base that Facebook brings, you\’re sure to get some good client leads. But are places like Facebook the only good place to place your ads? Of course not! There are so many ad placement opportunities you will […]

Is bad bounce rate a bad thing? It depends on the site and its purpose. Sometimes bad bounce rate can be a bad thing, sometimes it just doesn’t matter. But is high bounce rate good for SEO? This question can be a bit make things a bit more complex. In this episode of Whiteboard Friday, […]

On March 25, Microsoft Advertising announced that they will start letting users see ad suggestions with auto-reply. These ad suggestions are variations of existing ads you’ve already created, all based on landing pages, keywords, targeting, ad extensions, as well as other content. These ad suggestions will be generated when Microsoft Advertising things that an a […]

It seems that the FTC has sent out warning letters to a number of websites that have been providing misleading information regarding COVID-19, as well as other health matters. As you can see John Mueller was asked if Google takes into account these FTC notices, and according to John, “I don’t think Google would know. It […]

I’m sure that if you’re a business using Instagram as part of your marketing strategy, you’ll want to see how you’re doing in comparison to everyone else, especially your competition. Even those businesses in the HVAC industry can benefit from adding Instagram to their marketing strategy. The more avenues you can travel down, the better […]

Content marketing is a pretty big thing in case you didn’t know. You need content, no, good content, in order to improve your website’s success when it comes to keeping people interested in your business. Every time you create a new piece of content, you should create it to fulfill a user’s intent, which is often explained […]