This week The Marketing O’Clock team breaks down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar, and more!

Twitter is officially launching a live test of the new ‘Professional Profiles’, which gives another approach to brands to present themselves on the social media platform. This feature can really help out businesses stand out better on Twitter, and HVAC would be no different. As explained by Twitter: “Professional Profiles are a new tool that will […]

When you are in the planning stage of launching a new HVAC site, the decisions that you make pre-launch are very important, as they can either cause the site to underachieve or help your site soar to new heights. This is why it’s so important you do all the right things now while the site […]

Keywords are important for SEO, as they can help users find your website more easily on search engines like Google. But high competition keywords can make things more difficult for you on several levels. But what about low competition keywords? In this Ahref tutorial, you’ll learn how to find low competition keywords.

For those of us who uses Microsoft Advertising\’s Microsoft Audience Network, it\’ll be nice to know that soon, it will be able to support Facebook\’s campaign import functionality and video ads. This feature is similar to Google Ads import feature, and will let advertisers import campaigns from Facebook Ads into Microsoft Advertising. This will let […]

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers. But what is a persona? According to Wikipedia: “A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, […]