When advertisers upload a customer list, Google will now display the estimated match rate, according to a Google announcement. The announcement came out on April 29, 2021. According to the announcement: “When you upload your customer list you’ll get a match rate—this is the percentage of your customer list that is usable with Customer Match. Previously, you […]

Google has recently released a new version of the Google Ads API, upgraded from version 6.1.0, which has only been around since April 10 of 2021. With Google Ads API version 7.0, a lot of changes of been made, all of which can be found in the release notes. The highlights of 7.0 includes: New assets for […]

Being able to promote your HVAC business on multiple platforms is always good. Putting ads about your brand out there will help increase your chances of being seen, and finding new ways to do so are always helpful. Facebook is trying to do just that with their WhatsApp app, a little-known messaging app in the […]

Website optimization can be a bit fickle some of the time. You need to ensure you have the desired elements down pat in order to be fruitful with your SEO strategies. After all, we want to make sure that your HVAC site is getting the right kind of exposure. But what are these elements? Realistically, […]

The continued advancement of today’s technological advancements can give us cutting edge benefits to today\’s living standards. The increased functionality, efficiency and connectivity we can get, all due to technology serves us both personally and in business. But despite all the advancements we\’ve made with this tech, there\’s always going to be malevolent people out […]

Your website has been created for your HVAC website, you\’ve successfully marketed to all the right people, and you\’re beginning to see traffic flowing to your site. But despite all the people visiting your site, nobody is talking the bite. They aren\’t talking business with you, Simply put, you\’re not getting the conversions you were […]