When you own not just a single HVAC business location, but multiple locations, how you market will be different than if you were marketing for a single location. When there are several places that you run over town, or across the nation, you will have to make sure that each location has it’s own specific set of marketing procedures.
According to a report by the Localized Marketing Benchmark Report (LMBR), the combination of online searches with local intent and social platforms rising influence has created great results for multi-location businesses with localized strategies.
The report saw businesses who focused on localized marketing strategy increased their revenue by upwards of three times of their competitors.
The following brands distinguished themselves above others in the field:
- Batteries Plus Bulbs
- Clean Juice
- Jason’s Deli
- Jersey Mike’s Subs
- Pet Supplies Plus
- Planet Fitness
- Sonic Drive-In
- Urban Air Adventure Park
This shows that it’s important to meet customers where they are or drive traffic to physical locations.
Source – Marketing Land