For those of us who uses Microsoft Advertising\’s Microsoft Audience Network, it\’ll be nice to know that soon, it will be able to support Facebook\’s campaign import functionality and video ads. This feature is similar to Google Ads import feature, and will let advertisers import campaigns from Facebook Ads into Microsoft Advertising. This will let […]

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers. But what is a persona? According to Wikipedia: “A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, […]

Have you ever heard of FOMO before? For those who don\’t know, FOMO is short for the Fear of Missing Out, and it\’s a real social anxiety that people can suffer from. People believe that others are having fun while the person who experiences the anxiety is not there to have fun too. An example […]

It seems that 2020 wasn’t exactly the year we were all expecting, as it took quite a turn back in March when COVID-19 caused a worldwide pandemic. But because of it, the events of 2020 really changed the thinking of practically everybody, including how people lived their lives, as well as how businesses did, well, […]

The events of 2020 have really shaken things up, as they are still affecting us today, a little over a year after the pandemic began. Everyone had to place things on hold, both personally and professionally, in order to try keeping everything under control as much as possible. The HVAC industry has certainly taken a […]

Recently, LinkedIn released a new analysis that focused on the most effective InMail tactics used by recruiters around the world. According to the business platform, Recruiters monitor InMail response rates, as they are good indicators of candidate engagement. But what kind of InMails actually drive higher response rates, and how can recruiters improve their own InMail response […]