When you think of link building, what’s the first thing you think of? More than likely, it’s the standard outreach process that jumps to mind. They can be effective, sure, but there are other effective link-building tactics that gives you more control. These strategies rely on broken backlinks.
Corey Patterson outlined his method for increasing traffic and ranked keywords for his travel/tourism-related client. By utilizing broken links, “Ultimate Whale Watch and Snorkel saw a 171.2% increase in organic traffic and a 257.2% increase in organic keywords ranked year over year.”
Here are the steps he took to find success:
- Step 1: Analyze your site’s backlinks.
- Step 2: Organize your broken backlinks.
- Step 3: Choose the broken links to go after.
- Step 4: Regain the broken link value.
With broken links, they can offer marketers innovative link-building opportunities.