When you want to get Google to see what your web pages are all about, and how they should be displayed in search results, meta tags are where it\’s at. Because of meta tags, Google is able to understand the relevancy of a web page\’s content so that it can be properly placed in a […]

As if we had to even consider saying this, but Google is a massively used search engine, used by countless people all across the world. Overall, Google is the top referrer to the rest of the internet. A place like Google allows a number of brands and businesses to reach farther than they ever could […]

Due to advertisers feed back, Google has decided that it will roll out dynamic exclusion lists in the coming weeks so that it will be easier for brands to show near unwanted content. It’s both difficult and time-consuming to maintain exclusion lists, so being able to have a dynamic option will make things easier for […]

If you need some ways to really mix up your HVAC marketing strategy, you’re in luck. The following infographic will help you identify key areas that will let you reinforce and improve your branding through six different steps. The information found within the infographic came from the minds over at Superside. Check out the infographic below for more […]

In this episode of Whiteboard Friday, link building expert, Paddy Moogan is here to tells us what kinds of links are considered “high quality”, as well as taking us through link relevancy, link diversity, link authority, and the sustainability of your link building efforts.

Google is currently rolling out the new Google Ads Insight page worldwide after being in beta for some time. The Insights page became available to advertisers on April 14, and shows trends that are custom-made to your business. This page lets you see how well you’re doing and how you’re keeping up with demand for trending services […]