Archive

Scott Davenport

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Microsoft Launches Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft has announced that they will be rolling out more features for us to look forward to from the SEO side of things. These features includes: Changes to match types Ad formats Product rollouts Two-line desktop search ad format Updated conversion setup process And more These new features were announced after two rounds of announcements […]
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Advertisers Are Able To Bring Customer Segments Into Microsoft Advertising Via A New Integration

Microsoft announced that they will there is a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising. This announcement came during the Microsoft Business Applications Summit on May 4, 2021. This integration allows advertisers to use their customer segments they have from Dynamics 365 Customer Insights to reach Microsoft Search Network and Microsoft […]
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Are Your Sites Ready For Google’s Web Vitals Next Month?

We are inching closer and closer to when Core Web Vitals will finally begin rolling out, and the big question is, are you ready? But what are Core Web Vitals, anyway? With Core Web Vitals, it is a set of metrics meant to measure the loading, interactivity and visual stability of a website. These three […]
facebook, internet, network

Facebook Updates Their iOS 14.5 Prompt In An Attempt To Keep Users Data Tracking On

Apple\’s 1OS 14.5 update is out, and with it are the new data tracking prompts that rolled out along with it. Due to this Apple\’s 14.5 update, Facebook has come out with their own new element to the iOS 14.5 prompts where they are trying to encourage users to keep data tracking on when using the Facebook […]
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How Uber Mastered Dynamic Pricing

A really popular strategy that companies like Uber and Airbnb have been using is something called dynamic pricing, or surge pricing or demand pricing. Dynamic pricing is a pricing strategy where prices fluctuate based on market and customer demand. Learn how Uber uses dynamic pricing to produce profit and how to determine if this strategy […]
diet, calorie counter, weight loss

Is More Content Really Not Better For Google Rankings?

According to Google\’s search results, case studies is defined as \”a process or record of research in which detailed consideration is given to the development of a particular person, group, or situation over a period of time or a particular instance of something used or analyzed in order to illustrate a thesis or principle.\” Case […]
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