During 2021, Google has made quite a number of updates to its algorithms. When I say a lot, I don\’t mean 20, 30, or even a hundred. Over the course just the last year alone, the company applied thousands of updates to their search engine. The updates that were applied to Google ranged anywhere between being innocuous […]

On December 31 of 2021, John Mueller of Google spoke out on a question that was asked during the Google Search Central SEO Office Hours livestream regarding poor translations on a website. Basically, if the translations you have on a specific pages on your website will impact the quality of the rest of your website. […]

When it comes to SEO, what is the act of keyword stemming? Basically, it involves modifying the use of key terms with different prefixes and suffixes. There are thoughts that keyword stemming is good for your website\’s search ranking on places like Google and Bing. When people think of keyword stemming as a ranking factor, […]

Featured Snippets are brief excerpts from a webpage that shows up in Google’s search results so that the searcher’s questions can get answered quicker than clicking a link in the SERPs. These snippets get automatically pulled from pages that have been indexed by Google. If your content gets placed into a Featured Snippet, that means […]

If you\’ve been in doing SEO for a while now on your HVAC site, there\’s a chance you had to extract data from a specific website or websites with the purpose of collecting data for ad creation content creation, among other things. In this case, having a simple and clean way to import that data, […]

There are SEO professionals who have been debating on whether or not keyword density is considered a ranking factor by Google. What is keyword density? Keyword density is the how many times a specific keyword is appears on a page of content. Typically, it’s expressed in a percentage of the total number of words on a page. Essentially, […]