Keywords are an important part of your SEO strategy because they tell search engines about the content found on your HVAC site’s webpages. They help people search for the content that you provide to fill a particular need that they have. Keywords are as much about your audience as they are about your content.
If you want to rank high on Google’s search engine, then Marketing 360 has a video that will help out.
The video covers:
- Picking a single keyword to focus on
- Optimizing your homepage for our best keyword phrase
- Link your keyword phrase throughout your site to your homepage
- Creating ongoing content that includes your keyword phrase
- Adding update content on your homepage monthly at the very least