Google has quite a habit of updating their search algorithm thousands of times a year, which can range from little to huge. OF course, these changes can have quite the interesting implications for your HVAC website\’s ranking. Google’s algorithm is there to ensure that users are able to get the most relevant results to them. […]

It\’s true that header tags are an important aspect of SEO. Google, along with other search engines like Bing, uses these headers to quickly crawl through a page and determine how to rank your content. It helps Google discern your content and even helps people read more efficiently. Plus, by including a variety of headers […]

One of the bigger names in the SEO community is none other than John Mueller of Google . Mueller has been around for around 18 years now,. At this point in his career at Google, it\’s safe to assume he is quite knowledgeable in regards to Google and SEO in general. Over the years, he’s […]

Keywords are an important part of your SEO strategy because they tell search engines about the content found on your HVAC site\’s webpages. They help people search for the content that you provide to fill a particular need that they have. Keywords are as much about your audience as they are about your content. If […]

Google Ad Editor is a utility program that lets you make changes to your campaigns through excel and upload them to your account via .csv files. This is very useful for creating multiple or large-scale charges, especially if you have users who are used to and comfortable with excel. It can be quite useful as […]

It can be difficult creating ad copy for your business ads. I imagine it\’s even more difficult to create effective ads for certain industries, including the HVAC market. So if you\’re thinking of creating ad copy for your own HVAC business, you will want to create something that will really draw in the attention of […]