We’re closing in at the end of the 2022, which means it’s high time we begin thinking about the year ahead. One of the things you’ll want to consider for 2023 is your B2B marketing budget. What is the right amount of money should you spend for the next 12 months? Why should social media […]

These days, social media is a pretty big part of marketing. If it wasn\’t for social media, we\’d still be taking out ads on television, the radio and the newspaper. But one of things that we think of when we think of businesses posting content, we think of B2C content. It\’s time to forget that […]

From long long sales cycles to trying to show how your business is different from the rest of your competitors, B2B companies are facing an uphill battle. Despite the struggles though, it\’s totally possible to climb out of the pit of challenges where you are able to develop long-term success. But what can you do […]

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This isn’t the first time we’ve heard about the […]

Marketing is an important part of any business, regardless of the industry or business size. It doesn’t matter if you are running a B2C or B2B company, marketing is an absolute must. No matter what sort of business you’re running, you need to find a way to connect and engage with your audience, and one […]

I know that this is a weird idea, but if you’re a B2B business, you might want to consider using Facebook in order to connect with other businesses. A lot of B2B businesses will probably think this is an odd idea, because Facebook doesn’t really seem like the kind of platform they’d use for networking. […]