We’re closing in at the end of the 2022, which means it’s high time we begin thinking about the year ahead. One of the things you’ll want to consider for 2023 is your B2B marketing budget. What is the right amount of money should you spend for the next 12 months?
Why should social media take up a larger portion of that marketing budget?
They share the following trends we should focus on:
- Top growing marketing channel
- Most effective social media initiatives
- Where the value is at
- Budget increases
- Organic budgets
Source – Social Media Today