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B2B

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B2Believe 2022: Marketing in Today’s Macroeconomic Climate

Where should brands be directing their focus during times of economic uncertainty? In this LinkedIn video, LinkedIn’s Chief Economist Karin Kimbrough spoke about the evolving landscape and how marketing teams can adapt. They talk about trends regarding evolving business cycles, global volatility, as well as the rapidly evolving workplace trends.
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5 B2B Social Media Trends That Will Change Your Whole Strategy (Infographic)

Are you’re thinking about your B2B marketing budget for the upcoming year, and why social media should be a bigger part of your strategy? Oktopost has created an infographic that shares the trends you need to know. They break things down as follows: Top growing marketing channel Most effective social media initiatives Where the value is at Budget …

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5 B2B Social Media Trends That’ll Change Your Whole Strategy (Infographic)

We’re closing in at the end of the 2022, which means it’s high time we begin thinking about the year ahead. One of the things you’ll want to consider for 2023 is your B2B marketing budget. What is the right amount of money should you spend for the next 12 months? Why should social media …

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20 Content Ideas For More Engaging B2B LinkedIn Posts

These days, social media is a pretty big part of marketing. If it wasn’t for social media, we’d still be taking out ads on television, the radio and the newspaper. But one of things that we think of when we think of businesses posting content, we think of B2C content. It’s time to forget that …

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What Are The Top B2B Sales Challenges? How Do You Avoid Them?

From long long sales cycles to trying to show how your business is different from the rest of your competitors, B2B companies are facing an uphill battle. Despite the struggles though, it’s totally possible to climb out of the pit of challenges where you are able to develop long-term success. But what can you do …

What Are The Top B2B Sales Challenges? How Do You Avoid Them? Read More »

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Do You Need A B2B Facebook And Instagram Ad Guide?

These days, B2B marketers are using a smorgasbord of social media platforms to reach out to their audience. According to Social Media Examiner, among B2B marketers, Facebook (89%) is now the most used social networking platform, followed by LinkedIn (81%), Instagram (72%), YouTube (57%) and Twitter (54%). This isn’t the first time we’ve heard about the …

Do You Need A B2B Facebook And Instagram Ad Guide? Read More »

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