Facebook is a great place to get to know what’s going on in the world, both globally and locally. The more we use the platform, the more it continues to grow, opening up a lot of potential advertising opportunities for marketers and businesses.
Even though Engagement Remarketing options were introduced on Facebook, not many marketers seemed to be using these options. It’s kind of sad that it’s not getting the use it deserves, as this is a great source for both remarketing and helping to move users through a sale funnel.
These targeting options can be incredibly useful for your HVAC brand, especially if you have a lot of social interactions with clients and customers.
Over on Search Engine Journal, we can take a look at some really great Facebook Ads targeting options that you can use to help out your marketing efforts!