How will Reciprocal Links Affect Our SEO Strategy?

chain, metal chain, link

It seems that some want to know whether or not reciprocal links will do anything to our SEO strategies if they are used. Alexandra posed this question at Search Engine Journal’s Ask an SEO:

Are links from websites you haven’t linked to more valuable than backlinks from sites you have linked to?

Link exchange can be easily done and I was wondering if Google saw this as a bad practice.

There are many high-authority websites (see Forbes) that add nofollow tags to all the links they add in their posts. Maybe this is one of their strategies of making it look like they are being linked to more often than they actually offer a link.

What are reciprocal links? According to Noisy Little Monkey:

“The term “reciprocal link” describes the practice of exchanging links between two or more websites. A ‘you link to me, I’ll link to you’ type situation. This practice is often employed in the misguided belief that Google will rank both sites higher. At best, this is simply a waste of time.”

Is this ok to do? The short answer is no, doing link exchanges aren’t allowed by Google, as it goes against their guidelines and can result in manual penalties.

Check out more here over on SEJ!

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

Leave a Comment

Your email address will not be published. Required fields are marked *

Ready To Thrive?

Get in touch with us today to start growing your business, or if you’d like to discuss campaign options.