The Best Keywords Aren’t Popular Keywords

When you Google something like HVAC, or any other basic term, you’ll find that that term has a whole barrel full of searches every month that costs $5 to $10 or more sometimes. Not only is it expensive to use these types of keywords, it can be really difficult to compete because marketers in the same industry are also trying to use the same keywords.

As you can see here, some of the simple keywords can get quite expensive. Is using some of the more popular keywords really worth it?

Sometimes, popular keywords just aren’t the best keywords you can use. In the following video, Neil Patel will break down why popular keywords aren’t always the best ones to use.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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