When you Google something like HVAC, or any other basic term, you\’ll find that that term has a whole barrel full of searches every month that costs $5 to $10 or more sometimes. Not only is it expensive to use these types of keywords, it can be really difficult to compete because marketers in the same industry are also trying to use the same keywords.
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Sometimes, popular keywords just aren’t the best keywords you can use. In the following video, Neil Patel will break down why popular keywords aren’t always the best ones to use.
