Are you having problems trying to figure out your customer acquisition cost? In this video, Elevate Digital will help you to understand the different methods of calculating your customer acquisition cost, common mistakes to avoid. They even go over a free CAC calculator template/worksheet you can use to help ensure your marketing efforts are profitable, […]

OpenAI, the nonprofit research company that works on artificial intelligence, and has really taken off recently, has announced a paid subscription service for ChatGPT. Along with a brand new paid subscription model, the AI content tool is also adding a freemium model to go alongside the paid tier. If you want to subscribe, it’ll set […]

Thanks to all of today’s available digital marketing strategies, you might think, “is email marketing still relevant?” Sure, email marketing is the oldest form of marketing online, but in short, it is still a very relevant and important marketing strategy. It can help you reach and connect with a target audience in a personalized way, […]

In this episode of Search Engine Journal Show, John Gentry, CEO of OpenX, talk about the opportunities of ad exchanges, distribution beyond Google & Microsoft, how header bidding works, ad opportunities growing on mobile devices and CTV, and the role of identity and cookies in ad targeting.

So you\’ve created a brand new company page on LinkedIn and you\’re curious as to how to grow an audience? Or perhaps, you\’ve had one for a while now, and you\’ve noticed that the competition is outpacing your page? How in the world do you get that traffic and do better than your competitors? You\’ll […]

When something unfortunate or bad happens, you might ask yourself, “How could I let this happen?” This could be something that happened either in life or in your business. Sometimes you learn the easy ay, and other times, you learn the hard way. There are people who first started out creating content for a website, […]