Before we go any further, let’s define keyword cannibalization. Keyword cannibalization is when you have various website pages (such as articles an blog posts) that all rank for the same search query in Google. So if you have two or more pages on your site that contain content that is too similar to each other, […]

If you haven’t heard already, video has emerged as the undisputed champion among all types of engageable content. Using video for your marketing will help you boost your brand visibility ad growth will absolutely help any business, no matter the industry, succeed. Have you been considering creating video for your marketing campaigns? We can absolutely […]

B2B content trends can be tough. B2B marketing is always evolving as we see new technologies and platforms emerge. Because of this, new trends and strategies will emerge as well. These days, marketers have to understand where the industry is going if they want to be sure to stay ahead of the curve. LYFE Marketing […]

On January 20, 2023, Meta announced an update to the terminology that it uses to display performance metrics. The term ‘people’ was updated to ‘Accounts Center accounts’ within Ads Manager, Ads Reporting, Ads Help Center, Commerce Insights and Instagram Insights. This seems like a small and unremarkable update, but it’s still worth knowing, as it could impact your […]

Do your Facebook ads blend into the Facebook scroll feed like just another piece of furniture? You’re not alone. Many HVAC businesses struggle to create ads that resonate with Facebook users. The most important thing to consider is finding a great way to make your ads stand out. The stakes are high in this competitive […]

In this White Shark Media video, you’ll learn all about Google Ads Insights! They share how this powerful tool can add value to your marketing efforts and help you make data-driven decisions. They go over the latest Google Ads Insights, such as Search Term Insights, Asset Insights, Audience Insights, and Change History Insights. This video […]