On January 24, 2023, version 20.0 of WordPress plugin, Yoast SEO, finally rolled out. What is Yoast SEO? the Yoast SEO plugin, once installed into your WordPress website, acts like a virtual assistant, which will help out by making your site more assessible to users and search engine crawlers by improving your content’s SEO and […]

It’s easy to make mistakes. It’s human nature, after all. You accidently say the wrong thing, you spill your coffee in the morning, you put that red sweater in washing machine with your whites, and now you have pink shirts instead. The same thing can happen with your website’s homepage. There are plenty of things […]

Are you using Google Trends to figure out the latest trends in the HVAC industry? If not, Google Trends can help give you access “to a largely unfiltered sample of actual search requests made to Google. It’s anonymized (no one is personally identified), categorized (determining the topic for a search query) and aggregated (grouped together).” there […]

Recently, two of Google\’s SEO-related help documents have been updated, including specifying that the title and link elements are most important for the RSS feed follow in Google Discover and that Google parses img elements even within other elements, such as the picture element. Google Discover RSS Feed Follow A new line was added to […]

Before we go any further, let’s define keyword cannibalization. Keyword cannibalization is when you have various website pages (such as articles an blog posts) that all rank for the same search query in Google. So if you have two or more pages on your site that contain content that is too similar to each other, […]

If you haven’t heard already, video has emerged as the undisputed champion among all types of engageable content. Using video for your marketing will help you boost your brand visibility ad growth will absolutely help any business, no matter the industry, succeed. Have you been considering creating video for your marketing campaigns? We can absolutely […]