Could Apple be trying to branch their business model into the search engine market? In 2018, Apple sought to bolster development of its own web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. In this episode of Whiteboard Friday, Tom shows talks to us about his research […]

Have you had impressions or clicks on your Google campaigns that you just didn’t want? Isn’t there a way you can stop these impressions and clicks from happening? There is! Advertisers can create a negative keyword list at the account level that ca be applied to any applicable and relevant campaigns. By creating a negative […]

Is your current marketing efforts not quite doing as well as they used to? It might be time to utilize community based marketing! A significant trend in business these days is the rapid change of customer expectations when it comes to engaging with brands. People want not only a great product or service, they want […]

Have you spent a good amount of time building your brand over the years? You probably know how difficult it can be to build it from the ground up. But, there is a difference between build a brand and actually capturing your target customer or client is a whole different beast. It doesn’t matter how […]

Keywords are an important part of a successful SEO strategy, and incorporating them into your page content helps search engines understand your website, allowing it to better serve it in the search results. A properly implemented keyword strategy helps your web pages rank higher in the SERPs, which will in tern drive higher quality traffic […]

On January 24th, Twitter launched a beta program called Search Keyword Ads, which was released to all advertisers. According to Twitter, \”advertisers can bid to insert Promoted Tweets solely among specific search results, reaching people with high real-time intent & improving ad relevance.” “Search Keywords Ads differ from other Twitter Keywords campaigns in that they […]