We’re about a month into 2023 – are you looking to give your social profiles a visual refresh in the new year? Building and maintaining your brand is an important part of your business., well beyond the realms of influencers, entrepreneurs and thought leaders. It doesn\’t matter if you are a blogger, designer, architect or […]

Both SEO and social media play an important role in your digital marketing strategy, each offering their own different and unique benefits. Both are inbound marketing tools that are meant to bring targeted audiences to your website. If you are considering how SEO and social media will fit into each of your campaigns over the […]

Social media has become one of, no, the most influential and important digital spaces where the platform is use not only for social networking, but a great way of digitally advertising your brand’s products and services. The power that social media holds in the marketing world is that you can reach a large number of […]

It almost seems too good to be true — online forums, like Reddit, where people will put themselves into different markets and demographics and then vote on what content they like best. This is how a place like Reddit could help your HVAC brand with your content marketing endeavors. Daniel Russell, director of Go Fish […]

Could Apple be trying to branch their business model into the search engine market? In 2018, Apple sought to bolster development of its own web search engine by buying machine learning startup Laserlike, which was founded by three former Google search engineers. In this episode of Whiteboard Friday, Tom shows talks to us about his research […]

Have you had impressions or clicks on your Google campaigns that you just didn’t want? Isn’t there a way you can stop these impressions and clicks from happening? There is! Advertisers can create a negative keyword list at the account level that ca be applied to any applicable and relevant campaigns. By creating a negative […]