How To Calculate Customer Acquisition Cost In 2023

Are you having problems trying to figure out your customer acquisition cost?

In this video, Elevate Digital will help you to understand the different methods of calculating your customer acquisition cost, common mistakes to avoid.

They even go over a free CAC calculator template/worksheet you can use to help ensure your marketing efforts are profitable, whilst also identifying ways to improve your cost per acquisition over time.

Here is what the video covers:

  • Different methods of calculating CAC
  • Blended customer acquisition cost
  • Customer acquisition cost calculation formula
  • How attribution affects customer acquisition cost
  • CAC Calculator & marketing profitability document

Scott Davenport

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