Thanks to all of today’s available digital marketing strategies, you might think, “is email marketing still relevant?”
Sure, email marketing is the oldest form of marketing online, but in short, it is still a very relevant and important marketing strategy. It can help you reach and connect with a target audience in a personalized way, helping you increase sales at an affordable price.
If you want to start an email strategy, and you aren’t sure where to start, we all can understand where you’re coming from. We all start somewhere.
Luckily, email marketing can be done easily, especially now, thanks to things like automation tools.
Search Engine Journal has an article written by Ingrid Adames that takes a look at 12 tips you can use to make sure you’re heading in the right direction.
Here is what the post covers:
- Creating optimized lead magnets
- Segmenting your subscribers
- Crafting a welcome series
- Implementing automation
- Designing mobile-friendly emails
- Personalizing your emails
- A/B test email content
- Finding the best timing
- Scrubbing your list of non-opens
- Including a real reply email address
- Experimenting with lead generation ads
- Utilize email analytics to improve campaigns
Check out the post over here for the details.
