Archive

Scott Davenport

logo, twitter, social media

Twitter Tests New, Full-Image Display In Tweet Timelines, 4K image Support

Twitter has been testing a new way to show images in user’s timelines. This means that, instead of seeing a cropped image in a tweet, you instead will see full images in the tweet. As explained by Twitter: “Now testing on Android and iOS: when you Tweet a single image, how the image appears in the Tweet composer […]
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How To Perfect Your Brand\’s Tone Of Voice For SEO Copywriting

Content is incredibly important when it comes to SEO. Without any good content at your disposal, your SEO will absolutely suffer. With excellent copywriting on your side, as well as a great tone of voice, your content will help gain trust and loyalty with your audience. Well over half of consumers feel that a great […]
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PPC And SEO Rank High For Effectiveness For Local Marketers

According to Borrell, a company that provides in-depth data and insights on local advertising and marketing expenditures, SEM and SEO are topping the “most effective” chart among “Local Marketing Masters.” Borrell released a report called “The 2021 Mindset of Local Marketing Masters,” and in it, it found that a number of digital marketing channels have […]
internet, laptop, computer

17 Conversion Boosting Tips for eCommerce (Infographic)

With online business as popular as ever these days, which has only accelerated because of the pandemic, if your business is to survive, you will need to think about how to deal with your HVAC selling strategies. You will need to make sure you put extra effort into your digital marketing, especially if you want […]
blogging, blogger, office

A (Re)Intro to Guest Posting (on Sales-Supported Publishers)

Garrett French founder of Citation Labs, shows us his walkthrough of guest posting on sites supported by sales. Why is this a good strategy? How do your posts benefit those websites? How can you go about building these links?
greedy, pig, money

How Did Ad Spending Change During The Pandemic?

Recently, the data platform Improvado conducted a study of 6,000 US companies and found that during the 12 months of 2020, the higher education (481%), design (229%) and consumer electronics (217%) industries saw the highest increases in digital ad spend. Although the rise in things like education and consumer electronics entertainment makes sense, but the increase in […]
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