Google’s continuous audience sharing was announced last year, allowing manager accounts to share audience lists with a sub-account. More recently though, the search engine allowed sub-accounts to return the favor by being able to share existing and future remarketing lists with manager accounts automatically. Although being able to share lists between sub-accounts and the main […]

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the promotional option that’s right for them. Here are the new categories: Promoted Ads: These formats […]

Over the years, Chatbots have really grown and come out of their shells as useful tools for brand websites. But even with all the growth they’ve gone through, they still have their flaws. In this SEJ video, Dr. Michelle Zhou, co-founder and CEO of Juji, Inc, as well as inventor of IBM Watson Personality Insights, […]

Google Search Console has released two brand new features that are meant to improve how efficient data gets analyzed in reports. The two updates includes: Regex Filters Revamped Comparison Mode What exactly do these two features do? Check out Search Engine Journal\’s post to learn about the details! Read More Here.

Yelp has added a new profile attribute that allows businesses to self-identify as Asian-owned. This new attribute joins women-owned, Black-owned and Latinx-owned diversity attributes. This attribute is good if you want to distinguish your business, allowing more people who want to support diversity in business on Yelp. Yelp’s Local Economic Impact Report says that businesses that are […]

During Microsoft’s monthly roundup of recent product announcements and updates, the company teased something they call flyer extensions. This new type of extension will display more product promotions in your ads and is currently available to advertisers in the US. Also, customer match will roll out in the coming months, and will let advertisers to […]