Content is incredibly important when it comes to SEO. Without any good content at your disposal, your SEO will absolutely suffer. With excellent copywriting on your side, as well as a great tone of voice, your content will help gain trust and loyalty with your audience.
Well over half of consumers feel that a great tone of voice can help them better connect with your brand, making sure they will stay loyal to your company, giving your a solid connection for years to come.
Understanding your audience, and a good tone of voice is a great strategy when developing your copywriting skills for SEO.
Julia McCoy of Search Engine Journal wrote a post about how you can perfect your tone of voice so that your copywriting will flourish and help create a connection with your customers.