What is a myth? A myth is a garbled truth, misspoken fact that some people will end up thinking is true. In this episode of Whiteboard Friday, Shannon McGuirk take us through five link building myths that we believe in 2021.

Recently, Google has put up a new guideline that shuts down putting your business phone number into your Google Posts. This means that if you post a phone number in a post, you will be going against Google Post’s guidelines. The reasoning for this is “to avoid the risk of abuse, we do not allow […]

In an announcement by Google, they spoke of an update regarding a ranking algorithm that relates to product reviews. The purpose of this update is to provide increased SERP placement to product reviews that includes ‘insightful analysis and original research’. As explained by Google: “We know that people appreciate product reviews that share in-depth research, rather than thin […]

When it\’s time to begin promoting for an HVAC product or service that you provide, some advertisers will create new ad copy with a new headline and call it good. But that just isn\’t always enough. There\’s more to getting the word out with a simple ad and hoping for the best than that. This […]

Google’s continuous audience sharing was announced last year, allowing manager accounts to share audience lists with a sub-account. More recently though, the search engine allowed sub-accounts to return the favor by being able to share existing and future remarketing lists with manager accounts automatically. Although being able to share lists between sub-accounts and the main […]

Twitter has announced that it is re-branding its ad products, allowing it to streamline its different options into fewer, grouped segments. The purpose of this re-branding is to make its various ad offerings more clear and easier for brands to find the promotional option that’s right for them. Here are the new categories: Promoted Ads: These formats […]