Have you ever heard of FOMO before? For those who don’t know, FOMO is short for the Fear of Missing Out, and it’s a real social anxiety that people can suffer from. People believe that others are having fun while the person who experiences the anxiety is not there to have fun too.
An example of FOMO can include something like being fearful of going to the hottest restaurant and ordering the wrong thing.
The longer it takes for somebody to ponder over what kind of product, service or experience, the more likely that person will talk themselves out of it entirely.
In the case of marketing for your HVAC brand or business, if you can make somebody believe that they will be losing an incredible opportunity, you will have a powerful tool that you can use to drive conversions and sales.
Search Engine Journal has provided ten tips that you can use to really drive that sense of urgency.