LinkedIn Releases New Data Regarding Optimal InMail Campaign Tactics

Recently, LinkedIn released a new analysis that focused on the most effective InMail tactics used by recruiters around the world. According to the business platform, Recruiters monitor InMail response rates, as they are good indicators of candidate engagement.

But what kind of InMails actually drive higher response rates, and how can recruiters improve their own InMail response rate? 

The team at LinkedIn looked over data from ‘tens of millions’ of InMails sent by corporate recruiters between April 2020 and February 2021. This data was used to answer the following questions:

• Do longer or shorter InMails tend to get better response rates?
• Does it matter what day of the week you send an InMail? 
• Are personalized InMails more likely to get a response?  
• Are “Open to Work” candidates more likely to respond?

To find out the answers, check out the full post over at the LinkedIn post.

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