How to Use Website Traffic Analysis for Persona Development

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers.

But what is a persona?

According to Wikipedia:

“A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.”

In a Search Engine Journal post, written by Adam Heitzman, will show us how website traffic analysis can inform the persona we create to help with our development efforts.

Read more here.