How to Use Website Traffic Analysis for Persona Development

woman, brain, butterflies

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers.

But what is a persona?

According to Wikipedia:

“A persona, in user-centered design and marketing is a fictional character created to represent a user type that might use a site, brand, or product in a similar way. Marketers may use personas together with market segmentation, where the qualitative personas are constructed to be representative of specific segments.”

In a Search Engine Journal post, written by Adam Heitzman, will show us how website traffic analysis can inform the persona we create to help with our development efforts.

Read more here.

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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