Archive

Scott Davenport

squirrel, rodent, animal

HVAC SALES: 5 Ways You Can Overcome The Nibble

In this HVACmillionaire video we will learn about HVAC sales and the 5 ways to overcome the nibble. What is the nibble? The nibble is one of the oldest negotiation tactics that salespeople use but….customers use it too!! How often is this happening? We have to recognize this and ensure our profits aren\’t being nibbled […]
cms, wordpress, content management system

What Are Some Ways to Improve SEO on Your WordPress Site?

Did you make your business website with WordPress? If so, are you trying to find ways to improve your WordPress SEO? If you aren\’t you should be, after all, we want to make sure our website is running at its best. As businesses are these days, having a well SEO-oiled WordPress website is important, since […]

Microsoft Advertising Will Treat Phrase Matching The Same Way Google Ads Does

According to an announcement by Microsoft, phrase matching will be expanding by the middle of May to include broad match modifier traffic. Google chose to announce the same thing for their own search engine earlier this year. The reason why Microsoft chose to do the same thing as Google is to make adoption as easy […]
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LinkedIn Shares New Insights into Effective B2B Marketing Campaigns (Infographic)

When thinking about B2B marketing, do you get excited about it? More than likely, it\’ probably doesn\’t. B2B can be pretty boring, and isn\’t the first thing that would catch your attension. Of course, although the excitement for B2B marketing is pretty bleh, it certainly has it’s uses. Fortunately, LinkedIn has released a new overview of […]
microsoft, logo, ms

Microsoft Launches Customer Match, Updates to Match Types, New Text Ad Formats & More

Microsoft has announced that they will be rolling out more features for us to look forward to from the SEO side of things. These features includes: Changes to match types Ad formats Product rollouts Two-line desktop search ad format Updated conversion setup process And more These new features were announced after two rounds of announcements […]
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Advertisers Are Able To Bring Customer Segments Into Microsoft Advertising Via A New Integration

Microsoft announced that they will there is a new integration between Dynamics 365, Microsoft’s customer data platform, and Microsoft Advertising. This announcement came during the Microsoft Business Applications Summit on May 4, 2021. This integration allows advertisers to use their customer segments they have from Dynamics 365 Customer Insights to reach Microsoft Search Network and Microsoft […]
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