Archive

Scott Davenport

girl, goggles, mop

What Are Some Best Practices For A Better Performing Website?

Did you finally get your HVAC website performing exactly the way you want on Google? If so, that\’s good, but how long will that really last? Why would I ask that, you say? Well, as we know, Google likes to mix things up with all of their search engine updates. Because Google is always performing […]
dart, target, hit

LinkedIn Provides an Overview of Effective Ad Targeting (Infographic)

How has your HVAC business been handling the pandemic over the last year? Has there been a decline in business? Is it the same as it was before COVID struck? Or did you have to close things down? Regardless of how things have affected your specific business, things will begin getting better sooner rather than […]
knitting, handwork, hobby

What’s The Real Impact Of Keyword Stuffing In Google My Business?

In the Google My Business world, keyword stuffing is something of a talking point. It\’s been around for a while, and probably won\’t be going anywhere for a while. But what is keyword stuffing? According to Google, keyword stuffing is “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s […]
cms, wordpress, content management system

Content Types That Gain the Most Engagement & Links

Running a business means you have a lot of different things you’ve got to do to keep things running. One of those things is constantly trying to come up with new types of for your website’s blog, perhaps for your YouTube channel, and different forms of social media. When you\’re trying to write for a […]
business, businessman, business card

Twitter Rolls Out Bigger Image Display In Timelines To Users

Twitter is currently rolling out its new new tweet image display format, meaning that users can now see full sized images in their timeline, rather than cropped versions of them. This can bring some positive changes for brands and businesses. As you can see in the above tweet, you can now see the full image, rather […]
question, question mark, survey

How to Use Surveys to Tap into Trending Conversations, As Well As Build Links

Are you trying to create quality links for your website, blog or otherwise? There are a number of ways you can tap into conversations that are currently trending online, but each of these ways can have varying degrees of success One way to successfully create these types of links is to make interesting content, and […]
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