In the Google My Business world, keyword stuffing is something of a talking point. It’s been around for a while, and probably won’t be going anywhere for a while.
But what is keyword stuffing?
According to Google, keyword stuffing is “the practice of loading a webpage with keywords or numbers in an attempt to manipulate a site’s ranking in Google search results. Often these keywords appear in a list or group, or out of context (not as natural prose). Filling pages with keywords or numbers results in a negative user experience, and can harm your site’s ranking. Focus on creating useful, information-rich content that uses keywords appropriately and in context.”
When adding keywords to a business name in Google My Business, they impact ranking directly and dramatically. But no matter how keywords impact your GMB rankings, you want to be careful when adding unnecessary descriptors that don’t match the business’s real-world name.
What kind of impact would adding the wrong keywords to your business name have? Over at Search Engine Land, Colan Nielsen wrote a post discussing the impact of keyword stuffing.