Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The SkyNova […]

Over the last few years, privacy and personal data has become a big thing, especially after the Cambridge Analytica scandal revealed that Facebook had been giving third parties personal data from users. After that, we saw the attempt by the US government to ban TikTok since it was believed that the Chinese government was taking user information […]

Is it possible to become a social media manager with NO experience? Latasha James shares ho you can obtain social media management experience without making promises you can keep.

Brand values has always been important to consumers, but according to research from the Channel Factory, it has become even more important these days. The study shows that: 69% of consumers want to buy from a brand that has socially conscious causes, such as donating to charities and the such. 68% wants to do business with […]

If you want to be successful at your social media strategy, you want to make sure visuals are a part of it because it can really help grab the attention of users as they are moving through their social timelines. Every platform has it’s own optimized sizes for visual assets. If you can follow the […]

Over the last year, it seems that consumer behavior has changed quite a bit over the last year, all thanks to COVID-19. This is because the following pandemic keep people from going out like they used to. In turn, they turned to making more of their purchases online, boosting eCommerce sales. Even if when the […]