Social media has always had a grip on us ever since its inception. We love our Facebook, Twitter, Instagram, TikTok, etc., because it\’s nice to get the lowdown on the things friends and family do. And on the business end of things, we can use social media to market our products and services to potential […]

It seems that 2020 wasn’t exactly the year we were all expecting, as it took quite a turn back in March when COVID-19 caused a worldwide pandemic. But because of it, the events of 2020 really changed the thinking of practically everybody, including how people lived their lives, as well as how businesses did, well, […]

In a survey of over 400 entrepreneurs, SkyNova discovered that 70% of SMBs learned about social media marketing simply through guessing. 42% of SMBs admitted to copying other brands, while 39% took advantage of free online tutorials. Over a third of the SMBs who participated in the survey went off of intuition. This is an interesting, because […]

The reputation experience management platform, Reputation, has recently acquired the social experience management platform, Nuvi in order to enhance their social listening capabilities. Reputation’s purpose is to aggregate and analyze solicited and unsolicited customer feedback in order to keep the customer experience optimal. With this acquisition, the goal is to bring customer expectations and brand […]

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The SkyNova […]

Over the last few years, privacy and personal data has become a big thing, especially after the Cambridge Analytica scandal revealed that Facebook had been giving third parties personal data from users. After that, we saw the attempt by the US government to ban TikTok since it was believed that the Chinese government was taking user information […]