Social Media

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New Report Looks at Evolving Consumer Expectations From Brands on Social Media

The team from Sprout Social has released their newest ‘Social Index’ report where their main focus was a variety of key trends in both social media marketing and how business can use social media channels to maximize their brand awareness and connection with other clients. You can download the full report, which can be found …

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What Are Some Social Media Strategies To Boost Your SEO?

A social media strategy is a summary of all of the things that you or your marketing team plans on doing, all in hopes of achieving the best reach they can through various social media channels. It guides your action, and lets you know if you’re doing great, or not so much. The more specific …

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The World’s Top 50 Social Media Influencers by Number of Followers (Infographic)

If you are thinking about using an influencer as part of your HVAC marketing strategy on social media, then this could be potentially useful. Now, it’s probably not going to be something everybody in the HVAC industry will want to utilize, but possibly having an influencer in your corner talking about your services to other …

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Search Engine vs Social Media Marketing: Marketing Takes #3

There is always going to be debates about marketing strategies – search engine marketing versus social media marketing. Search engine marketing/optimization is all about showing up in Google search results for your audience’s search queries, whereas Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, …

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What Are The Best Times To Post On Each Platform?

Social media has always had a grip on us ever since its inception. We love our Facebook, Twitter, Instagram, TikTok, etc., because it’s nice to get the lowdown on the things friends and family do. And on the business end of things, we can use social media to market our products and services to potential …

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The Harris Poll Finds That Business Execs Love Social Data

It seems that 2020 wasn’t exactly the year we were all expecting, as it took quite a turn back in March when COVID-19 caused a worldwide pandemic. But because of it, the events of 2020 really changed the thinking of practically everybody, including how people lived their lives, as well as how businesses did, well, …

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Some SMBs Learned Social Media Marketing By Just Doing It

In a survey of over 400 entrepreneurs, SkyNova discovered that 70% of SMBs learned about social media marketing simply through guessing. 42% of SMBs admitted to copying other brands, while 39% took advantage of free online tutorials. Over a third of the SMBs who participated in the survey went off of intuition. This is an interesting, because …

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Reputation Acquires Nuvi To Enhance Social Listening

The reputation experience management platform, Reputation, has recently acquired the social experience management platform, Nuvi in order to enhance their social listening capabilities. Reputation’s purpose is to aggregate and analyze solicited and unsolicited customer feedback in order to keep the customer experience optimal. With this acquisition, the goal is to bring customer expectations and brand …

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How Are SMBs Tackling Social Media Marketing? (Infographic)

Digital marketing is always changing, always adapting. In order to keep up with the ever changing evolutions that digital marketing brings, advertisers must change and evolve at the same time. There are a number of different ways we can learn and adopt to the newest digital marketing options. This is where SkyNova comes into play. The SkyNova …

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Survey Says: A Third Of People Don’t Trust Social Media Companies With Personal Data (Infographic)

Over the last few years, privacy and personal data has become a big thing, especially after the Cambridge Analytica scandal revealed that Facebook had been giving third parties personal data from users. After that, we saw the attempt by the US government to ban TikTok since it was believed that the Chinese government was taking user information …

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