Competition between companies in the same industry or niche is a pretty intense thing indeed. Over time, leaders in that space will eventually begin to emerge and begin dominating it. In the HVAC industry, many of us are familiar with some of them. Carrier, Ingersoll Rand and Johnson Controls are just a few examples. But […]

There are three different forms of media coverage that are used by PR teams to connect with their target audience. The three that we\’re talking about include: Owned Media Paid Media Earned Media If you are starting off with a brand new HVAC brand, the first thing you want to do is make sure that […]

The team from Sprout Social has released their newest ‘Social Index’ report where their main focus was a variety of key trends in both social media marketing and how business can use social media channels to maximize their brand awareness and connection with other clients. You can download the full report, which can be found […]

A social media strategy is a summary of all of the things that you or your marketing team plans on doing, all in hopes of achieving the best reach they can through various social media channels. It guides your action, and lets you know if you\’re doing great, or not so much. The more specific […]

If you are thinking about using an influencer as part of your HVAC marketing strategy on social media, then this could be potentially useful. Now, it\’s probably not going to be something everybody in the HVAC industry will want to utilize, but possibly having an influencer in your corner talking about your services to other […]

There is always going to be debates about marketing strategies – search engine marketing versus social media marketing. Search engine marketing/optimization is all about showing up in Google search results for your audience\’s search queries, whereas Social media marketing is about building relationships and brand awareness while engaging with your audience on platforms like Facebook, […]