A social media strategy is a summary of all of the things that you or your marketing team plans on doing, all in hopes of achieving the best reach they can through various social media channels. It guides your action, and lets you know if you’re doing great, or not so much. The more specific this plan/strategy is, the more effective it should be if it’s executed the right way.
When you think about social, how are you able to create a system that can help create content en mass and think of this piece of content as experiments?
Not all the same type of content, different types of content. And then you can end up figuring out what’s going to hit and what’s not.