Social media has always had a grip on us ever since its inception. We love our Facebook, Twitter, Instagram, TikTok, etc., because it’s nice to get the lowdown on the things friends and family do. And on the business end of things, we can use social media to market our products and services to potential customers and clients.
Over the last year, social media has become much more important for brands and businesses since we’ve been forcibly moved to have a greater online presence due to the pandemic. People need to stay in contact with friends and family, and businesses still need to keep their brands in front of as many clients and customers and possible.
Sprout Social has published its latest listing about when the best times are to post to all of the major social media platforms. This report was based off of their over 20,000 customer base, who uses the Sprout Social to schedule and post online.
Based on the information they gleamed from their user base, they were able to find when content was seeing the highest engagement rates.