Blog

Back In November, during a live session at Brighton SEO, John Mueller of Google predicted something interesting about the future of backlinks. John was joined by Lizzi Sassman, another Googler, and guest Myriam Jessier. Together, the hosts answer a question ...

How do you calculate the impact of Facebook ads in driving the growth of business? How do figure out if you\'re ad spend has been towards a successful and positive ROI, or if the money you\'ve spend thus far has ...

With effective marketing strategies, you can attract and engage with the right person with the right message at the right time. This is true especially when marketing to people of different generations. This is called generational marketing. It’s hard to ...

In any business, it’s important to know what your ideal client is. If you don’t have a clear vision on who your ideal client is, your business will likely not succeed. There are businesses out there that can run for ...

Do you want more qualified leads from your video content? Do you need to create YouTube videos that will draw people in that will actually help your business? Check out this Social Media Examiner video to see how you can ...

With a rise in first-party data, CRM digital marketing is on the rise for 2023. Something that we need to keep in mind is not all digital marketers, are speaking the same language. In this Ignite Visibility video, PPC expert, ...

If you ask multiple content marketers about long-form content, you will likely get different answers. One person might say that long-form content is a gamble, seeing how people these days have short attention spans. The other person will tell you ...

A decade ago, the idea of using social media for business was a foreign concept. But with the big social platforms, such as Facebook, Twitter, YouTube and Instagram, we\'ve all begun to see the value that social media brings. Social ...

If you want to share information with somebody, you can tell them. But, if you want them to retain that information, showing them in an infographic is the best way to do that. The great thing about infographics is that ...

You’ve been creating some pretty awesome content for a while now. You already have a content calendar full of great content idea for the new year. You are a well-oiled machine of content generation. But you might be wondering what ...

At this point in the digital marketing world, video marketing isn\'t an up and coming strategy anymore. We are now in the thick of it, and it isn\'t going anywhere. Video marketing is an increasingly powerful way you can communicate ...

If you’re here, you’re probably doing marketing stuff. If that’s the case, you’ve probably no stranger to landing pages. You’ve used Google, or clicked on an ad that interested you, or where you needed more information, or you’ve even created ...

Imagine a moment where you spent so much time and effort creating a website, just to find out that nobody has even visited at all. That’s such a depressing thought, isn’t it? There’s got to be a reason why they ...

Regardless of industry, every business it belongs to needs a solid marketing plan in order to achieve its marketing objectives. But, what ends up happing is brand trying out marketing tactics simply for the sake of trying to get the ...

Google’s SERPs have really changed over the years. When the featured snippet was first introduced in 2014, they quickly became a signal of new hope for a number of SEO pros looking to take advantage of the prestige of “position zero.” In ...