How Do You Optimize Existing Content for Featured Snippets? — Whiteboard Friday

Google’s SERPs have really changed over the years. When the featured snippet was first introduced in 2014, they quickly became a signal of new hope for a number of SEO pros looking to take advantage of the prestige of “position zero.”

In this episode of Whiteboard Friday, Crystal talks about how featured snippets show up in multiple parts of the search results, giving you incredible value for organic reach, and how you can get those opportunities for your content.

Scott Davenport

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