What Is Long-Form Content And How Do You Use It?

If you ask multiple content marketers about long-form content, you will likely get different answers. One person might say that long-form content is a gamble, seeing how people these days have short attention spans. The other person will tell you that creating longer articles are a great way to engage with readers, offering genuine value and rewarding experience.

In a Search Engine Journal article, long-form content can be many different things. Not only can it be a lengthy blog post, it can be:

  • 40-minute podcast episodes
  • 20-minute YouTube tutorials
  • 60-minute webinars
  • Longer carousel posts on Instagram or LinkedIn

In her SEJ post, Adriana Stein discusses the difference between long-form and short-form content, as well as how to write long-form content. She guides us through the process through a number of different steps:

  1. Finding your content’s purpose
  2. Creating a story that helps to drive engagement
  3. Writing enough to content to convey your message
  4. Breaking up text with things like visuals and a well-designed page
  5. Promotion and repurposing of content

Finally, she gives several great content examples of long-form content.

Check out Adriana’s post over on SEJ right here for the full guide!

Scott Davenport

Scott Davenport is the content writer and social media man of Thrive Business Marketing and Thrive HVAC in Portland Oregon. Writing about the current events of the SEO world, as well as tips and advice that fellow SEOs could use to improve their own SEO campaigns and shares it for the whole world to see!

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