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Do you have any habits that you wish you could do without? Sure, we all do, but when we think of habits, at least for me, we think of something we do without thinking that impacts us negatively. But not ...

Many of us probably have mixed feelings on data tracking on our devices. Sometimes it can be useful, but other times, it feels like an invasion of privacy when you know a company is taking your data when using their ...

Local search marketing has been a thing for a while now. It’s one thing to market for you brand generally, but it’s a different beast when you want to focus on a local area for your HVAC marketing strategies. With ...

The folks at Search Engine Journal discuss new opportunities for Microsoft Audience Network campaigns! Greg and Shep sit down with John Lee and Amanda Farley to discuss breaking news from Microsoft Advertising. https://youtu.be/yQU726Lj35k

Instagram ads have taken the advertising game to an unheard level. From understanding carousels to Instagram stories, this video will assist you with learning the intricate details of Instagram advertising and how you can get your promotion seen on your ...

When you own not just a single HVAC business location, but multiple locations, how you market will be different than if you were marketing for a single location. When there are several places that you run over town, or across ...

When you think of link building, what’s the first thing you think of? More than likely, it’s the standard outreach process that jumps to mind. They can be effective, sure, but there are other effective link-building tactics that gives you ...

This week The Marketing O’Clock team breaks down all of the new features coming to Microsoft Advertising and a new Facebook feature that sounds familiar, and more! https://youtu.be/AlChrFXera8

Twitter is officially launching a live test of the new ‘Professional Profiles’, which gives another approach to brands to present themselves on the social media platform. This feature can really help out businesses stand out better on Twitter, and HVAC ...

When you are in the planning stage of launching a new HVAC site, the decisions that you make pre-launch are very important, as they can either cause the site to underachieve or help your site soar to new heights. This ...

Keywords are important for SEO, as they can help users find your website more easily on search engines like Google. But high competition keywords can make things more difficult for you on several levels. But what about low competition keywords? ...

For those of us who uses Microsoft Advertising\'s Microsoft Audience Network, it\'ll be nice to know that soon, it will be able to support Facebook\'s campaign import functionality and video ads. This feature is similar to Google Ads import feature, ...

When we create a brand or business, typically we will also have to create a persona in order to communicate with clients, customers and potential consumers. But what is a persona? According to Wikipedia: “A persona, in user-centered design and marketing ...

Have you ever heard of FOMO before? For those who don\'t know, FOMO is short for the Fear of Missing Out, and it\'s a real social anxiety that people can suffer from. People believe that others are having fun while ...

It seems that 2020 wasn’t exactly the year we were all expecting, as it took quite a turn back in March when COVID-19 caused a worldwide pandemic. But because of it, the events of 2020 really changed the thinking of ...