User generated content (UGC) is an incredible way to help expand your marketing potential on the Instagram platform. The focus of platforms like Instagram (as well as ones like TikTok), where we see content meant to engage in community, with it’s closer to life and more human content, is to focus on something not meant to be perfect….but on something fun and something human.
Did you know that Instagram’s own business marketing experts recommend utilizing UGC in your approach? Instagram’s business account has given us some tips on making the best use of UGC in your marketing strategies.
Check out Instagram’s video post here, which Social Media Today has translated into the infographic below.