LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

Are you running an HVAC business and you want to really maximize your LinkedIn marketing campaign? Then you\’re in luck!

LinkedIn wants to help marketers do their best with their campaigns, so it launched a new overview of its various advertising options, technical requirements and more for every ad type. The purpose of this overview is to expand your on-platform campaigns.

The guide is separated into four distinct categories:

• Sponsored Content – Single Image Ads, Video Ads, Carousel Ads
• Sponsored Messaging – Conversation Ads, Message Ads
• Lead Gen Forms 
• Text and Dynamic Ads – Text Ads, Spotlight Ads, Follower Ads​

You can access the new LinkedIn Ads Guide here. 

Source – Social Media Today