Thanks to the internet we have today, and the increase in technological advancements, people are finding the services they need are different from what they needed in the past. Back in the day, businesses used word of mouth and referrals, but these days, these just aren’t as useful as they used to be. Now, they’re […]

What exactly is user generated content (UGC)? The concept behind UGC refers to the original, brand-specific content created by customers and published on social media or other channels. There can be several forms of UGC, including images, videos, reviews, testimonials, podcasts, or more. UGC is naturally considered organic content at an amateur level. The great […]

Gone are the days when a business would put together a one-dimensional marketing campaign to promote products and services that they were offering. These days, we’re seeing marketing becoming more consumer-centric as the power of a brand’s success likes within the hands of them in the end. This is where user generated content comes in […]

When optimizing your website, one question might come up – does hashtags in the URLs affect SEO? To explain, a hashtag (#), in a URL is referred to as a fragment. URL fragments have typically been used to automatically set the browser\’s scroll position to a predefined location in the web page. Basically, if the […]

If you’re reading this right now, you probably know the importance of all types of content marketing. It’s a greet way you can build your brand and reach your target audience. One type of content marketing you should be utilizing is video. According to a report by Demand Metric, 83 percent of marketers say that video […]

Repurposing content is a strategy that not every marketer is taking advantage of, and in reality, they should. The idea of recycling content you’ve already created is great, because you can use that to reach a wider audience, or keep it fresh in their minds. Creating new content is obviously great, but that tactic ends […]