In this video, I\’ll be showing you 𝟑 𝐬𝐢𝐦𝐩𝐥𝐞 𝐰𝐚𝐲𝐬 to start significantly reducing and lowering your customer acquisition cost from your marketing campaigns Here are what you can do: Switching to a full funnel marketing approach to reduce CAC Optimising the customer journey to improve website conversion rate Using a scorecard to test and […]

Putting together some keyword ideas is great, but if you aren\’t looking at the the right metrics, you aren\’t going to get very far. The whole idea behind metrics is to make the data-driven decision. If your metrics don\’t quite fit what you\’re trying to accomplish, then your marketing strategy won\’t be as effective as […]

Email marketing is one of the most popular forms of marketing today, as over 3.9 billion active users around the world utilize email. Email is a great way to offer endless ways to provide information to your customers, clients, and audience in general. CRM, or Customer Relationship Management, just like email marketing, is an important tool you […]

Thanks to the internet we have today, and the increase in technological advancements, people are finding the services they need are different from what they needed in the past. Back in the day, businesses used word of mouth and referrals, but these days, these just aren’t as useful as they used to be. Now, they’re […]

What exactly is user generated content (UGC)? The concept behind UGC refers to the original, brand-specific content created by customers and published on social media or other channels. There can be several forms of UGC, including images, videos, reviews, testimonials, podcasts, or more. UGC is naturally considered organic content at an amateur level. The great […]

Gone are the days when a business would put together a one-dimensional marketing campaign to promote products and services that they were offering. These days, we’re seeing marketing becoming more consumer-centric as the power of a brand’s success likes within the hands of them in the end. This is where user generated content comes in […]